从纽约街头到上海时装周的MISHKA

原标题：从纽约街头到上海时装周的MISHKA

　　AW18时装周:

　　4月1日，美国街头潮流文化品牌MISHKA将在上海时装周举办18AW新品发布走秀，此次走秀也是MISHKA第三次走到上海时装周的舞台，给观众展现MISHKA叛逆、霸气以及性感的魅力。从纽约街头走向中国市场的MISHKA也始终坚持自己的品牌态度，个性张扬但是绝不随波逐流。

　　In April 1st, MISHKA, a us street-style cultural brand, will launch a new 18AW show at Shanghai fashion week., this is the third time MISHKA get on the stage of the Shanghai fashion week, to show the audience MISHKA’s sexy and rebellious, domineering charm. From the streets of New York to the China market MISHKA has always pursuit their own brand attitude with personality and never follow the general trend

　　MISHKA 18AW的设计主题是“火星人玩转地球”。该灵感来源于蒂姆.伯顿一部怪诞、黑色幽默的同名电影《火星人玩转地球》。不按常理出牌的荒诞剧情和天马行空的超现实幻想，对当时人们的推崇的惯性思维方式进行了无情的嘲讽。MISHKA18AW抓住电影精髓，大胆运用外星人搞怪又具超现实时尚感这一概念特征，将荒诞、暗黑、科幻等元素提炼融入到18AW的设计中。运用同样符合电影基调的高饱和颜色作为此系列视觉色彩爆点，打造出了让人过目不忘的浓郁复古感，并大量采用立体仿手绣花手法为本季设计增加无以伦比的触觉穿搭质感。

　　MISHKA 18AW's design theme is "Mars Attacks!" The inspiration comes from Tim Burton's film《Mars Attacks》, a bizarre, dark comedy movie. The absurd plot and the surreal fantasy of unorthodox play made a merciless mockery of the conventional way of thinking at that time. MISHKA captured the essence of the film, boldly using aliens' wacky and surreal fashion as well as elements like absurd, dark and sci-fi into the design of the 18AW.

　　The use of the high saturation color that conforms to the tone of the film is the main tone to create the retro feeling，and a large number of use of three-dimensional imitation hand embroidery techniques create an unrivalled tactile sensation for designs of this season.

　　MISHKA#KEEP WATCH#守望眼球LOGO一直深入人心，除此之外，MISHKA一直以视觉丰富的涂鸦图案，大胆设计灵感来源，个性的剪裁款式，跳跃的用色配色等特点风靡全球。每一次登上时装周的舞台也都带着特有“故事”，不光给大家带来极致的视觉享受，还有发自内心情感共鸣。去年MISHKA带领大家回到了冷战时期的特工情报网，性感，美艳，蛇蝎帝国的女特工一出场就艳惊四座，将品牌魅力展现的淋漓尽致。MISHKA早就成为人们眼中表达真我态度的利器。

　　MISHKA#keep Watch#logo has been deeply rooted, in addition, MISHKA has long been popular around the world with feature of using visually rich graphics, boldly design and personalized tailoring style. Every time on the stage of the fashion Week with a unique "story", not only to bring the ultimate visual enjoyment, but also from the heart of emotional resonance. Last year MISHKA led us the way back to the cold war, known for its septecular spy network. The charm of brand is displayed incisively and vividly by the glamorous female agent’s stunning appearance . MISHKA has long been seen as a way of showing one’s true individuality.

　　今年MISHKA18AW的秀场上也更加精彩：

　　MISHKA18AW show more excellent this year

　　斜杠女神JUNNA此次作为STYLIST也会加入MISHKA这次大秀PARTY，为大家打造更多穿着趣味，更有表现张力的街头潮流风范。JUNNA以她对时尚潮流的敏感度和独特又极具辨识度的个人形象风靡潮流圈，个性张扬但不矫揉造作，灵动且具有强大创造力量的风格，一直是JUNNA作为创意人、时尚人，传媒人等多种生活角色的态度符号，她的这种生活态度，以及不断追求自我创新成长的正能量表达与MISHKA的品牌诉求不谋而合。JUNNA的穿搭风格具有浓浓的美式街头风，又兼具时尚，妆容发型也经常是JUNNA搭配风格中点睛之笔。JUNNA打造的造型总是能在冲破传统搭配的禁锢同时，保有作品的时尚度及耐穿性，又凸显作品的个性化并创造极强的记忆点。MISHKA18AW现场的舞台上JUNNA更是会带着自己的同样有真我态度的小伙伴们一起为大家呈现出一场具有视觉冲击和心灵碰撞的完美大秀。

　　Slash Goddess JUNNA will also join MISHKA this year’s grand Show party as a stylist. Bring us more of her wearing taste and expressive tension of her street trend figure. with her sensitivity to fashion trends and unique ,highly recognizable personal image of the trend circle, personalized publicity but not artificial, smart and powerful creative style, JUNNA has been as a creative person, fashion, media and other life role of the attitude symbol, her attitude to life, And the positive expression with the constant pursuit of self innovation and growth corresponding theMISHKA brand demand . JUNNA has a style of wearing which is strong with American street style also fashionable, her makeup and hair style collocation in the punchline. JUNNA creates styles which can always break through the traditional collocation in detention, retain the fashion degree and durability of works at the same time but also highlights the personalized works and create a strong memory. MISHKA18AW JUNNA on the scene of the stage will bring her friends together to show us a perfect show with visual impact and collision with the heart.

　　搭配的一大亮点是首次“碰撞”设计师眼镜品牌HAZE,HAZE以最直接尖锐的方式打入视线，通过硬朗的金属感打破传统配饰风格迅速在业内火起来，还收获了一堆明星粉丝。而MISHKA与HAZE搭配的造型效果将不同凡响。

　　The collaboration with haze is one of the highlights of the show. HAZE hits the public eye in the most direct and sharp way, breaking the traditional accessories style with using hard metallic, so it quickly becomes popular in the industry and has a lot of celebrity fans. the effect of modelling by MISHKA and HAZE will be remarkable.

　　大秀还邀请到现在凭《热血街舞团》大热的广州TOUCH女子舞团出席并演出，场面“潮“火爆!

　　The Show has also invited a popular dance crew,Guangzhou Touch dance Troupe to attend and perform, well-knowned for a recently popular TV show ,the "hot-blooded dance crew", scene will be SUPER HOT!

　　届时，MISHKA一路同行的老朋友们和众多娱乐和潮流大咖将来到现场一起见证MISHKA

　　Then, MISHKA’s old friends and many fashion stars will come to the scene to witness MISHKA

　　听说现场还将会有一位神秘重量级嘉宾空降现场，身体里的能量能震慑的住整个秀场。

　　I heard that there will be a mysterious guests coming to the scene, whose body's energy can deter the whole show field.

　　MISHKA以出众的设计理念与充满街头韵味的秀场呈现效果一定会令前往观秀的你有一场豪华的视听盛宴，我们相约4月1号上海时装周一起来观看这只从纽约街头走出来的MISHKA!你，准备好了吗?

　　MISHKA with outstanding design concept and full street charm will be made the show a luxurious audio-visual feast. We will meet on April 1 Shanghai fashion show, to watch fabulous designs of MISHKA, who is from the streets of New York. Are you ready?

　　设计师介绍：

　　Designer Introduction:

　　Greg Rivera 曾是好莱坞一位优秀漫画师,将自己个性张扬态度融入在更多元的创作中。创建了如今遍布全球的高端街头潮牌MISHKA。MISHKA的很多设计都源于GREG对流行文化、街头文化、漫画书的热爱，以及他态度的表达。

　　Greg Rivera was an excellent comic artist in Hollywood, incorporating his personality into meta creations，created today's world-wide high-end street tide brand MISHKA. Many ofMISHKA's designs stem from Greg's love of popular culture, street culture, comic books, and his expression of attitude.

　　品牌文化介绍：

　　Brand Culture Introduction:

　　MISHKA作为风靡世界的街头服饰潮牌品牌，以独眼暴戾的眼球形象“夺人眼球”。将街头艺术、音乐、文化等多种潮流元素，理解融入到产品的设计当中，把MISHKA叛逆个性、热爱自由、火热性感以及霸气表达、敢于发声的DNA，痛快淋漓的展现出来，成为向世界大声表达真我态度的扩声筒。独特的Keep Watch守望眼球形象，牢牢的刻印在全球眼球粉丝儿们心中，流淌至骨血，升腾到灵魂，让MISHKA成为在全球范围内最知名的美国街牌之一。

　　MISHKA, as a popular street clothing brand, with one-eyed violent eye image " eye - catching". Using street art, music, culture and other elements of the trend into the design of the product, the MISHKA rebellious personality, love freedom, hot sexy and domineering expression, dare to voice the DNA, happy to show, become to the world loudly express true my attitude sound amplification tube. The unique keep watch watches the eye image, firmly engraved in the hearts of global eye fans, flowing to bone blood, rising to the soul, making MISHKA one of the most famous street signs in the world.