道达尔及世界羽联延长其合作伙伴关系至2021年

原标题：道达尔及世界羽联延长其合作伙伴关系至2021年

齐鲁晚报3月28日讯 在标志性的三年合作关系完成之后，道达尔与世界羽联最近宣布再次延长其合作关系三年，至2021年。

在Infront Sports &Media的协助下，通过本次续约，道达尔将继续成为所有世界羽联主要赛事的冠名赞助商及官方能源合作伙伴(包括苏迪曼杯、汤姆斯杯、尤伯杯决赛以及世羽联世界锦标赛)。

道达尔市场营销服务部高级副总裁-亚太及中东地区道达克(Franois Dehodencq)先生说道：“我们非常自豪在过去三年与世界羽联合作得如此成功，世界羽联一直极力支持着道达尔品牌无缝融入为羽毛球运动的一部分。更重要的是，这个合作关系帮助提升了道达尔在亚洲以及中东地区的品牌知名度。”

道达克(Franois Dehodencq)先生补充道：“道达尔承诺将与世界羽联一同在运动方面投入更多精力并为向全球观众推广赛事提供更多强有力的支持。”

道达尔市场营销服务部特种产品副总裁-亚太及中东地区Stephane Lagrue先生表示：“道达尔和世界羽联都以速度，性能和耐力为信仰。双方的合作已经帮助道达尔提升了在各地区知名度。”

在评论到此次重要的里程碑时，世界羽联主席Poul-Erik Hyer评论道：“世界羽联十分高兴能与道达尔延长合作关系。如此长期的合作是我们主要赛事最有力的支持，我们也期待在我们一起发展羽毛球运动中收获下一个三年双赢。”

得益于道达尔核心产品QUARTZ润滑油与羽毛球的共同特点 - 强大性能，前瞻科技，精确性和持久性，道达尔成功将其品牌活动扩展到传统赛车运动领域以外。

道达尔将积极帮助最近宣布的世界羽联相关赛事提升品牌知名度并大力推广，如泰国(2018道达尔世羽联汤姆斯杯 &尤伯杯总决赛, 曼谷), 中国(2018道达尔世羽联杯世界锦标赛，南京;2019道达尔世羽联苏迪曼杯，南宁)，瑞士(2019道达尔世羽联世界锦标赛，巴塞尔)

TOTAL AND BWF EXTEND PARTNERSHIP UNTIL 2021

Following the completion of a landmark three-year partnership, Total and the Badminton World Federation (BWF) recently announced a three-year extension of the partnership, until 2021.

Through the extended partnership, brokered by Infront Sports &Media, Total will continue as the title sponsor and the Official Energy Partner for all BWF Major Events (TOTAL BWF Sudirman Cup, TOTAL BWF Thomas and Uber Cup Finals, TOTAL BWF World Championships).

“We are extremely proud of the success we have had with BWF in the last three years. BWF has been extremely supportive in seamlessly integrating Total as part of the badminton circle. Most importantly, the partnership has helped to strengthen Total’s presence in Asia Pacific and the Middle East,” said Francois Dehodencq, Senior Vice President, Total Marketing &Services Asia Pacific &Middle East.

Mr. Dehodencq added that Total is committed to working with BWF to inject more energy to the sport and providing strong support in promoting the events to its global audiences.

Stephane Lagrue, Specialties Vice President, Total Marketing &Services Asia Pacific &Middle East added, “TOTAL and BWF share this sense of agility, performance and stamina. This partnership has already helped us to strengthen our popularity in the region”.

Commenting on this important milestone, BWF President Poul-Erik Hyer said: “BWF is pleased to extend our partnership with Total. Such continuity augurs well for our Major Events brand and we look forward to another three years of mutual success and development as we build badminton together.”

Total is successfully expanding its branding activities beyond the traditional motoring arena due to common characteristics between its key products such as the TOTAL QUARTZ lubricants and badminton – powerful performance, technologically advanced precision, and endurance.

Total will play an active role in creating awareness and hype for the newly announced BWF tournaments in Thailand (TOTAL BWF Thomas &Uber Cup Finals 2018, Bangkok), China (TOTAL BWF World Championships 2018, Nanjing and TOTAL BWF Sudirman Cup 2019, Nanning), and Switzerland (TOTAL BWF World Championships 2019, Basel).